The brand
Following the example of the large automobile industry companies, an animal figure was chosen as the GTA symbol, in this case the wolf as a symbol of light which represents strength and courage. Besides, this animal happens to be the symbol of the coat of arms of the founder´s and company owner´s surname, Domingo Ochoa. Of the so-called “aquitano” origin, the surname Ochoa comes from Otxoa, and from the word Otsoa, meaning wolf. The logotype also depicts a red and white chequered flag, these being the distinguishing marks of Spania GTA that has more than 20 years´ motorsport competition behind it.